The power of color in marketing is hard to understate. It’s not just about looking good, different hues and palettes can actually evoke certain feelings and convey different meanings. Colors are therefore integral to a brand’s identity and play a huge role in influencing how consumers see and experience brands and products. That’s why it’s important that brands think about their marketing colors mindfully. Our guide to seasonal color palettes can help you find the right hues and tones for your brand based on season.
Why Incorporate Seasonal Colors Into Your Marketing?
The idea that colors can influence our mood and perception is rooted in human psychology. In Ancient Egypt, people used colorful rooms as a form of therapy. More recently during the 20th century, color psychology was formally explored by scientists using brain activity and heart rate measurements to understand how people respond to different colors..
Seasonal color theory builds on the foundations of color psychology and integrates the four seasons. In the context of branding, seasonal color theory suggests that shifting color pallets with the seasons and holidays can trigger different emotions.
Think about it, who doesn’t love the holiday season? Printing for Less’ Director of Sales Katie Younge expresses her excitement for all things Christmas saying, “I feel like it [holiday branding] gets you in the spirit. Personally, I love Christmas. It’s my favorite. So when things are really Christmassy and festive, I’m like “yeah, I wanna go Christmas shopping.” Ultimately using holiday color schemes can remind your customer’s the holidays are coming and get them thinking about shopping for gifts for their loved ones.
